Instagram has been changing its platform since April 2017.
Enhanced Instagram story features, Facebook and Instagram Story Integration, Shopify Integration...the list goes on and on.
So what do all these changes mean for you?
Since Facebook took over, Instagram has been changing the platform to favor businesses.
Business profiles on Instagram have advanced features compared to personal profiles:
Profiles with 10K or more followers have the swipe up feature on the Instagram story for faster conversions.
Advanced Analytics for Instagram Stories and Posts
Advanced Profile Analytics
and this is just the beginning.
Here are some stats you need to know about Business on Instagram.
25 Million+ business profiles worldwide
2 Million+ advertisers worldwide use Instagram to share their stories and drive business results.2
60% of people say they discover new products on Instagram
200 Million+ Instagrammers visit at least one Business Profile daily
80% Increase in time spent watching video on Instagram
1/3 of the most viewed stories are from businesses
2018 is the era of Business on Instagram.